Every year, the color experts at Pantone select a color they hope will define the year to come.
2018's? Purple. 'Ultra Violet' to be precise.
According to Pantone, “Ultra Violet” communicates “originality, ingenuity, and visionary thinking that points us towards the future.”
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
You can read more about the Pantone 2018 Color of the Year here.