Reach Records - let's be honest - has the best roster of Christian hip-hop artists in music. It's an all-star, all-male lineup of Lecrae, Andy Mineo, Tedashii, Trip Lee, KB, GAWVI, 1K Phew, and WHATUPRG.
Enter, Wande. An Austin native, Wande found her way to Reach first through the A&R department. Wande talked with Rapzilla about being surprised to find that she was the subject of an artist signing meeting one day: "It was a surprise for me. I didn’t see it coming. My job is to help artists,” she explained. “Ace Harris told me we were having a meeting for one of the artists. I was getting prepared like normal. In the room, Ace told me the artist was running late, which is typical. After that, he was like, ‘Man, I don’t know why they’re not coming, so let’s just play some music’.”
She continued, “Then he started playing my songs. That was kind of normal at the time because that’s when ‘She’s Got Aesthetic’ was out and the Christmas album had just dropped. It was normal to play music around the office. Then I saw the exec team come in and start dancing. Which is still slightly normal because they’re always dancing. I still didn’t question it. Then they all sat down and ambushed me like, ‘Plot twist, this is a meeting about you’. I’m not complaining.”
Reach's move to sign Wande is historic: she will become the label's first ever female artist in its fifteen year history. Wande acknowledges how important a moment this is: “I think it’ll show other labels that you shouldn’t be afraid to sign females. I hear a lot of excuses like, ‘Oh it’s expensive’ or ‘Oh, we don’t know how the market will react to a woman’. Will they buy her music?’ Obviously, a lot of Christian companies don’t have the money to just casually experiment with a Christian artist because you have to make sure they are profitable. So a lot of women get the short end of the stick because they don’t want to gamble on a woman,” she revealed. “The money becomes the determining factor of who actually supports you for real-for real. I think this will show a lot of labels, ‘Yeah, we can be successful in this field, and people will support us, and we’ll be profitable’. Honestly, you can stop with your excuses now.”
You can read more about Wande's talks with Reach here, and you can watch the announcement of Wande's signing here: